The leading betting company with a strong presence in Eastern Europe, Winline, continues its expansion into the esports vertical by announcing a new partnership. The company unveiled details regarding a new sponsorship agreement with the globally-recognized esports team Tundra Esports.
Under the terms of the new collaboration, Winline will benefit from exposure via the team’s Dota 2 team jerseys. The betting company’s logo will be visible on the front of the shirt Hard rock casino of Tundra’s Dota 2 jerseys, as well as the team’s in-game flags.
Further extending its presence within digital channels Winline will benefit from in-game exposure too. Thanks to the new partnership, Tundra’s Dota 2 players’ nicknames will feature a “WINLINE” tag. Additionally, the two organizations will engage in exciting activations that will cater to esports and Dota audiences, delivering unique experiences.
The collaboration with Tundra is the latest for Winline. Previously, the company has joined forces with famous esports organizations such as Virtus.pro and Paragon Events, the leading broadcasting studio, among others. What’s more, Winline collaborates with some of the most famous esports streamers and recently appointed Erik “shoke” Shokhov to the role of ambassador.
“Winline always closely follows the best. We are sure that the partnership with Tundra Esports will be long-lasting and productive for both parties, and that together we will reach new heights in the esports industry.“
Sergey Nevodnichiy, head of esports at Winline
Sergey Nevodnichiy, Winline’s head of esports, shared his excitement about the recent deal with Tundra Esports. He explained that the company is committed to joining forces with some of the best esports organizations. Finally, Nevodnichiy predicted that the collaboration with Tundra will bring benefits for the two organizations and at the same time, deliver exciting moments for esports fans.
Tundra, Excited to Team Up with Winline
Anthony Graham, Tundra Esports’ co-founder and director of esports operations, was similarly excited about the freshly minted partnership with Winline. He pointed out that Tundra is glad to see Winline become a prime partner for its Dota 2 roster.
“We are delighted to welcome Winline as the Main partner of our Dota 2 roster.“
Anthony Graham, co-founder and director of esports operations at Tundra Esports
Graham noted that the collaboration with the betting company reaffirms the success of Tundra since its launch in 2019. “I am looking forward to working with Winline to bring a lot of exciting moments for our fans, as well as unlock new opportunities for the organization. We proudly welcome Winline to the ranks of our partners,” said Bitstarz co-founder and director of esports operations in conclusion.
